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Squiz Funnelback vs SearchStax - What’s the Difference?
Considering a Squiz Funnelback alternative? You’re not alone.
Here’s how marketing and digital experience teams are choosing between SearchStax and Squiz Funnelback for their onsite website search.
Future-proofed Site Search solution
SearchStax is the search experience company. That is to say, our entire focus is on powering better onsite search for content-rich websites. For the past decade, our search technology has helped hundreds of organizations reduce costs and improve the search experience for their website visitors.
SearchStax’s commitment to search comes with a full roadmap that’s dedicated to improving our Site Search offerings with enhanced analytics and AI-powered features. Our tools are engineered to allow web teams to optimize search outcomes with just a few clicks.
While Squiz Funnelback offers site search as part of their solution, they are primarily focused on their full digital experience platform (DXP) ecosystem.
The right cost with maximum value
SearchStax wins the pricing conversation when compared to Squiz. But it’s not just about being the less expensive option, it’s about value to total cost of ownership.
On average, SearchStax is competitively priced along with a rapid implementation time that provides marketing and digital experience professionals with the features they need to upgrade their search functionality along with a faster time to value.
The results?
- Improved relevancy of results
- Higher engagement rates
- Increased click-through rates
Case Study: SearchStax users consistently report better results for lower total costs; see how Grand Valley State University improved their site search click-through rate by 49% after switching to SearchStax.
Fast implementation with full support
SearchStax Site Search solution will have you fully up and running in a matter of weeks. Even more important than the quick implementation time is the support you get along the way. Customers benefit from guided onboarding and robust documentation as well as a dedicated customer success team.
“The product is powerful, flexible and the support is beyond incredible.” – G2 Review
In comparison, other solutions in the market often come with lengthy onboarding processes, issues getting proper support and more technical demands.
Keep up with shifting visitor demands
Marketers need the ability to quickly tune their search experience. The way your visitors discover content, the phrases they type into your search bar and the ways they engage with your pages are constantly changing. That’s why SearchStax equips marketers with easy-to-access data that informs fast action.
Being able to actually take that fast action is the next step–and ease of use for making adjustments to the search experience is at the core of our Site Search solution. From tuning synonyms with AI-enhanced Smart Match Assist, to promoting content with a couple clicks, it’s all about web teams having the agility to respond to trends in their visitor’s search behavior.
Developers’ choice for modern search
Developers love SearchStax, too. Setting up an engaging search solution with SearchStax Site Search is easy with our Search UI Kits, APIs and native connectors for popular CMSs such as Sitecore and Drupal.
- Build in the framework of your choice - we have Javascript Search UI Kits in React, NextJS, Angular and Vue, so you can easily integrate Site Search components and features in your existing code base
- Easily index site content from multiple data sources via our CMS connectors, API integrations and customizable crawler
- Create dev, staging and production environments for continuous integration and deployment keeping your search experiences in sync with your apps and projects
Development and design teams can easily deliver, iterate and improve search experiences while providing a seamless visual experience and easy deployment.
An easy switch from Squiz Funnelback
Switching to a new site search tool doesn’t have to be difficult. SearchStax Site Search makes it simple with comprehensive documentation and access to an onboarding team, including an Account Manager, to get you up and running quickly.
Our Search UI kits provide customizable components, and seamless connectors integrate with popular CMS platforms like Sitecore and Drupal. Our crawler and APIs ensure all your content is indexed effortlessly.
With these tools and support, switching has never been easier.
See what our customers have to say
SearchStax has a 4.5 out of 5 rating on G2. Read reviews from some of our happy customers
Corey R.
Director of Web ManagementEnterprise (> 1000 emp.)
“SearchStax has a full-featured technical stack. The team is continually working to mature and improve it with meaningful features and understandable analytics. There are multiple implementation options, from drop-in UX Accelerator code to custom apps driven by their API. The API documentation is clear and helpful. You can aggregate data from across a variety of architectures without expensive connectors for your integration. It’s a great product for improving customer experience and content performance.”
Randall W.
Enterprise (> 1000 emp.)
“The SearchStax team actively listens to our feedback and has implemented features that have significantly enhanced the value of their tools. They continuously introduce new capabilities, such as machine learning and AI, which have greatly improved our users’ ability to quickly and easily find content. Our customer representative regularly reviews our analytics and provides valuable recommendations for optimizing our search functionality.”
Elliott M.
Managing DirectorMid-Market (51-1000 emp.)
“Many products in this space are trying to be all things to all people. A search product doesn’t also have to be a CMS and a page builder and one-stop-shop for all things digital. The SearchStax product offering is straightforward and high quality.”
Shawn H.
Web SpecialistEnterprise (> 1000 emp.)
“I like best the ease of use and the robust feature set that SearchStax offers. The platform is intuitive, making it easy to manage and optimize our search functionality without requiring extensive technical knowledge. Additionally, their customer support is responsive and helpful, which has made our experience even better.”
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
“I really like the Searches Dashboard. I like how it is set up by popular searches, no result searches and searches with no clicks. I like to see the search count and percentages. I like control of the stopwords. I like how we were able to incorporate a better filter system for our directory. I like the great customer support we have been given with directory features. I use it daily.”
Quick comparison guide
| SearchStax | Squiz Funnelback | |
| Core Competency | Site Search | DXP |
| Number of G2 Reviews | 115 | 26 |
| G2 Satisfaction Score | 82 | 46 |
| G2 Ease of Setup rating | 8.6 | 6.9 |
| Total Cost of Ownership | $ | $$$ |
Key Takeaways
- SearchStax Site Search is best for marketers and developers who want to harness AI-powered tools, powerful analytics and fast deployment. Best for organizations needing flexible, scalable and CMS-agnostic search solutions that marketing teams can optimize and personalize.
- Squiz Funnelback is best suited for organizations deeply tied to Squiz’s DXP that have the budget for additional professional services engagements and heavy customizations.