Optimizely
About NewCity
NewCity is an agency creating websites and digital solutions around the goals and needs of real people, delivering success for organizations and their audiences together. We are best known for our deep investment in higher education and adjacent sectors (academic health, public health, research, arts, culture). Nearly half our team has prior experience in the higher ed. This history makes us adept at working within the complex stakeholder dynamics common to higher ed, government, and non-profit entities.
Services description for website
- Digital Transformations: planning, design, content, development for enterprise websites
- Unit Sites: creating websites for a part of an organization with existing design system and CMS
- Enrollment: bridging enrollment and web strategy, content strategy for admissions and financial aid, communications plans, branded CRM experiences
- Targeted Improvements: UX and content audits, SEO, GEO, analytics setup, conversion and performance optimization
- Training on above
Industry and Services
Primary Industries
Higher Education, Healthcare, Arts & Culture, Research, Non-Profit
List of Services Offered
Digital strategy & consulting
User research and testing
User experience strategy, facilitation
Digital design systems
Content strategy
SEO/GEO
Front and back end web development
Custom web applications and integrations
Performance optimization
Accessibility
Digital marketing
- Blacksburg
- Website