Most companies take a set-it-up-once-and-forget-about-it strategy for the site search on their website. SearchStax Product Specialist Tyler Huff recently authored a blog post for Contentful that explains that website search must be regularly tuned to optimize the customer experience and offers 5 website search KPIs that can be used to improve your content strategy.

1. Click-through rate (CTR)
2. No result searches
3. Searches per session
4. Average click position
5. Most clicked items

Read the full post on the Contentful blog.