Optimizely
What 500+ Enterprise Leaders Reveal About the State of Site Search
Surface-level satisfaction with native CMS and DXP search is masking real performance gaps. In this survey, CMSWire and SearchStax uncovered the disconnect between how organizations feel about their site search, how it’s actually performing and what teams are doing about it.
read the report to understand:
- Why 83% with native search have capability gaps
- How teams drive conversions with search data
- How lack of ownership slows optimization
- What teams expect from AI-powered site search
- Why lower traffic makes site search higher stakes
The State of Enterprise Site Search
What your peers are saying:
82%
Of respondents say site search data is critically important for understanding visitor intent.
39%
Say Marketing can directly tune or manage site search without IT involvement.
67%
Say the need for AI capabilities was their driving force behind adopting 3rd-party site search.
About CMSWire
CMSWire, a native digital publication from Simpler Media Group, serves a global audience of sophisticated digital customer experience professionals.
About Simpler Media Group
SMG is a B2B technology information and research services company serving a 3 million+ strong community of global digital business leaders.
Their flagship publication, CMSWire, is complemented by Reworked and VKTR publications. Their research division produces a range of annual state of the industry reports, quarterly market segment guides and a range of focused industry insights briefs. We offer performance marketing, custom research, content development and custom event production services directly to their clients.
