Optimizely
The AMA Symposium for the Marketing of Higher Education 2026
November 8-11, 2026 | Aurora, CO
Search behaviors have changed. Your website hasn’t kept up. Visit us at AMA, Booth #104, to see how smarter search increases engagement, makes content easier to find and helps drive enrollment goals.
Don’t miss our session, “Intelligent Site Search for Scale: The Ohio State’s Answer to Digital Fragmentation,” featuring guest speaker Kris Read from The Ohio State University’s College of Food, Agricultural, and Environmental Sciences.
Meet our Team
Jeff Dillon
Digital Strategist, Higher Education
Sam Mazzaferro
Senior Account Executive
David Pilgrim
Senior Director, Strategic Alliances
Shamaila Shah
Events & Programs Manager
Speaking Session
Intelligent Site Search for Scale: The Ohio State University's Answer to Digital Fragmentation
Presenters: Kris Read of The Ohio State University’s College of Food, Agricultural, and Environmental Sciences and Jeff Dillon of SearchStax
When: Monday, November 9, 1:30 - 2:20 pm
Location: Exhibit Hall Stage
How do you bring order to nearly 300 disconnected websites while preparing for AI-powered discovery? In this session,The Ohio State University’s College of Food, Agricultural, and Environmental Sciences (CFAES) will share how it is transforming a fragmented web ecosystem into a connected digital experience powered by centralized content, smarter search, and scalable marketing technology.
Attendees will learn how CFAES is:
- Making content easier to discover across a complex, decentralized web ecosystem
- Preparing for personalized and geolocation-aware search experiences
- Using search data to understand audience intent and identify content gaps
- Creating a scalable approach to search, content governance and continuous optimization
Leave with practical lessons for turning digital fragmentation into a more connected experience for prospective students, current students and other university audiences.
Kris Read
Associate Director of Web and Digital Strategy The Ohio State University’s College of Food, Agricultural, and Environmental Sciences
Additional Resources
All New Research Report
Google Programmable Search Engine deadline looms
Google is splitting Programmable Search Engine into tiers, and the free tier just got a ceiling. Universities with many domains should read now.
How Smarter Campus Search Wins with AI-Savvy Students
More than 80% of college applicants turn to search engines to explore programs, compare schools and gather information, making your home page the most expensive page nobody sees.
Explore AMA Symposium for the Marketing of Higher Education
For more than 30 years, the AMA Symposium for the Marketing of Higher Education has been a premier event in evolving the higher education landscape. The program of peer-reviewed content is a winning hand for enhancing marketing strategy, improving reputation and maintaining financial strength.