Optimizely
CASE Annual Conference for Marketing and Branding Professionals
June 4-6, 2025 | Los Angeles
Connect with our team to see how better website search can boost engagement, improve content discovery, and support enrollment goals.
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Meet our Team
Kevin Stejskal
Sr. Account Executive
Sam Mazzaferro
Account Executive
Learn more about Site Search and UX for Higher Education
Uncovering the Blind Spot in Your Content Strategy
Website search functionality is a growing issue and critical blindspot for higher ed institutions. Here’s a firsthand look at how the issue affects universities who are struggling to keep up with digital demands.
Higher Education Website Search Best Practices
Websites for higher education are packed with information, but that can make it difficult for potential students to find a specific webpage. Understanding what Gen Z customers need and expect is critical to winning them over.
Explore the CASE Conference
Building a strong brand for your institution has never been more important. Balancing the reality of your campus with the overwhelming nature of being a marketer today, this conference will help participants identify, explain and integrate the key ingredients to creating, sustaining and measuring the impact of a successful brand strategy and market position. Join your colleagues to gain insights into how to start the process, bring your campus stakeholders with you, build the optimal organization, determine metrics that matter and develop inspiring creative work that supports your effort.