Optimizely
Bad Website Search Leaks Revenue
Failed findability turns patient intent into lost trust, higher costs and abandoned journeys.
In a survey of 1,000 participants, MDRG and SearchStax uncovered how website search directly drives patient conversions.
The Shift
Patients Expect Immediate Answers
75%
75% of patients use hospital or health system websites during their care decision process.
Care decisions start online.
The Breakdown
Bad Search Breaks Patient Intent
60%
60% of patients experience major frustrations with onsite search.
Poor search results ruin patient experience.
The Consequence
Digital Friction Drives Up Costs
65%
65% of patients who can’t complete tasks online switch to phone calls.
Digital disconnect shifts demand to higher-cost channels.
The opportunity
Fix Search to Win Patient Engagement
80%
80% of patients say better digital experiences would increase engagement.
Deliver direct AI answers to earn patient trust and capture intent.
The opportunity
Convert Patient Intent Before It Stalls
- Patients judge access before care begins.
- Bad search creates dead ends, phone calls and lost trust.
- Site Search drives high-intent patients to take the next step.