Turn your search bar into an answer engine

Your web visitors ask questions. Give them answers. Control the experience and see how it’s working with SearchStax Smart Answers.

#1 Leader in Site Search on G2

Provide direct answers and build visitor trust.

Smart Answers transforms what your search bar can do. Visitors who type questions into your search bar expect a direct answer, not a list of links to sort through. Smart Answers delivers a concise, cited response at the top of the search experience, from your own indexed content.

AI answers you can trust and control

Smart Answers gives marketing and web teams the controls to define exactly what gets answered, what doesn’t and what content is used to generate responses.

See what visitors ask. Improve what they find.

See which questions website visitors ask, which ones get answered and where your content falls short. Smart Answers Analytics helps marketing teams identify content gaps, measure engagement and prioritize content improvements based on demand.

Your audience expects generative answers.

Research shows that at least 60% of your visitors expect answers from AI summaries in their search experience. Meet those expectations.

Trusted responses deliver higher engagement

When visitors ask questions on your site, they show you intent in their own words. Frustrate them and they bounce. Satisfy them and they convert.

For Web Visitors

“I get direct answers with source links, fast.”

For Digital Teams

“We control what’s answered and can see how it’s performing.”

For Developers

“I plug in a ready-to-use widget, no complex dev work required.”

Get up and running quickly by connecting to any CMS or DXP

Smart Answers - AI Summaries FAQ

Is my content and data secure with Smart Answers?

Absolutely. Smart Answers for Site Search respects your data and privacy. Your content never leaves your environment and is never used to train external models. It’s your content, informing your AI summaries, only on your site.

Does Smart Answers pull information in from external sources?

No. Smart Answers pulls only from your original site content, synthesizing information from your pages and search index into easy-to-digest answers to your visitors’ questions.

What kind of content does Smart Answers summarize?

Smart Answers can pull from any indexed and searchable content on your site–whether it’s blog posts, services pages, program descriptions, FAQs, documentation or PDFs. You maintain control of which content is included in your source search index.

Why should I use Smart Answers on my site?

Smart Answers improves the user experience by reducing the time visitors spend searching. It increases engagement, boosts content discovery and can drive conversions by putting the right answer in front of users immediately.

How is Smart Answers different from a chatbot or traditional search results?

Unlike a chatbot, Smart Answers doesn’t require back-and-forth interaction with pre-programmed responses that often leave the person underwhelmed–it delivers a direct response at the top of your search results page similar to Google AI Overview. And unlike traditional search, which only lists resource links, Smart Answers provides an actual answer to the visitor’s questions, improving clarity and reducing friction.

Will Smart Answers affect my SEO or site analytics?

Smart Answers runs within your SearchStax Site Search experience and pulls from your existing content pages; it does not create a new, indexed resource for search engines, so it doesn’t directly impact external SEO. However, it can increase engagement, reduce bounce rates and give you deeper insights into what users are looking for via search analytics.