Optimizely
AMA Symposium for the
Marketing of Higher Education
November 10-13, 2024 | Las Vegas
Get ready to elevate your search experience at the AMA Symposium for the Marketing of Higher Ed! We’re looking forward to connecting.
Where to Find Us:
Thought Leadership Session: Learn how Texas Christian University (TCU) is using enhanced site search to overcome enrollment challenges.
Booth 410: Stop by our booth to engage with our team of search experts
Meet Our Team at HighEdWeb
Lexi Johnson
Higher Education
Account Executive
Sam Mazzaferro
Higher Education
Account Executive
Lynne Boudreau
Director, Global Partners
Jeff Dillon
Higher Education
Digital Strategist
Shamaila Shah
Events and Programs
Manager
Thought Leadership Track Session
How TCU Leads in Addressing Enrollment Challenges with Enhanced Site Search
November 11, 2024 at 1:45-2:45 PM
Room: Milano V-VI
Corey Reed, Director of Website Management at Texas Christian University
Jeff Dillon, Higher Education Digital Strategist at SearchStax
Discover how Texas Christian University is tackling the enrollment challenge head-on by optimizing their site search capabilities:
- Explore TCU’s innovative approach to improving the user experience for prospective students, making it easier to find relevant information, programs
- Learn how enhanced site search plays a critical role in attracting and retaining students in a competitive landscape
- Gain insights into the key website metrics that matter and best practices that can be applied at your institution
Corey Reed
Meet Our Team
Sameer Maggon
Founder and CEO
Mackenzie Prinslow
Head of Sales
Sam Mazzaferro
Higher Education
Account Executive
Lexi Johnson
Higher Education
Account Executive
Jeff Dillon
Higher Education
Digital Strategist
Pete Navarra
Senior Technical Director
Shamaila Shah
Events and Programs
Manager
Learn more about Site Search and UX for Higher Education
Uncovering the Blind Spot
in Your Content Strategy
Website search functionality is a growing issue and critical blindspot for higher ed institutions. Here’s a firsthand look at how the issue affects universities who are struggling to keep up with digital demands. Read more.
Higher Education Website Search Best Practices
Websites for higher education are packed with information, but that can make it difficult for potential students to find a specific webpage. Understanding what Gen Z customers need and expect is critical to winning them over. Read more.
Explore the AMA Higher Ed Symposium
For more than 30 years, the AMA Symposium for the Marketing of Higher Education has been a premier event in evolving the higher education landscape. The program of peer-reviewed content is a winning hand for enhancing marketing strategy, improving reputation and maintaining financial strength.
