Optimizely
The New Conversion Funnel: Acquiring Customers in the Age of AI
webinar overview
AI is reshaping the conversion funnel, from how customers discover and evaluate brands to what they expect once they reach your website.
Marketers must optimize for both sides of discovery: getting cited in AI answers and delivering the right experience when visitors arrive to the site.. Visitors arriving from LLM search may already have context, clearer questions and a better idea of what they’re looking for. If your website makes them start their search all over again, you risk losing them.
What you'll take away:
- How AI is reshaping the buyer journey
- How to build brand visibility in AI search
- What site visitors expect after the click
- How onsite search insights can improve your AEO strategy
Additional Resources
What 500+ Enterprise Leaders Reveal About the State of Site Search
Deliver Info Faster with AI-Powered Smart Answers
AI-powered Site Search feature turns your onsite search experience into something truly modern: fast, concise answers, generated from your trusted website content.
Content Gap Analysis: How to Avoid Gaps in your Content Strategy
Content gaps can create dead ends and break the visitor experience on your site. Learn about a high-impact tool for identifying content gaps on your website.