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New Research: The State of Enterprise Site Search is Here
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SST Bolt
New Research: The State of Enterprise Site Search is Here
Download Now
SST Bolt
New Research: The State of Enterprise Site Search is Here
Download Now
● ON-DEMAND
Hosted by: SearchStax

From Intent to Access:

Fixing the Disconnect in Healthcare Marketing

webinar overview

Healthcare teams invest heavily in campaigns that drive traffic, yet many still struggle to connect that interest to actual patient access. The breakdown usually happens after the click, when confusing site experiences, missing content or disconnected systems get in the way.

In this session, Amsive Health and SearchStax will show you where the disconnect happens and how to fix it.

what you’ll learn

  • Where patient journeys break after the click
  • Why campaign performance doesn’t equal access
  • How search data reveals what patients actually need
  • Simple UX fixes that drive real patient action

Meet Your Hosts

Craig Blake

Healthcare Industry Speaker & Growth Executive at Amsive Health

See bio
Chris Pace VP, Healthcare Industry

Chris Pace

VP, Digital Experience Strategy at SearchStax

See bio
Lauren Welles Medley Senior Channel Director, SEO/AEO

Lauren Welles Medley

Senior Channel Director, SEO/AEO

See bio
View on Demand Webinar
Live Event

Additional Resources

Win or Lose Patients at the Digital Front Door

New Research: How website experience drives trust and patient acquisition

Patients form impressions of health systems before any clinical interaction takes place. Learn what we discovered from 1,000 patient surveys.

Read More
Healthcare’s Search Results Page is the New Homepage

Healthcare’s Search Results Page Is the New Homepage

Read about why treating onsite search like a product helps  healthcare organizations unify the patient journey and build trust.

Read More
7 Practical Moves to Improve Healthcare Marketing Right Now

7 Practical Moves to Improve Healthcare Marketing Today

Chris Pace shares 7 practical moves healthcare marketing teams can make right now to reduce friction, improve findability and help patients move forward with confidence.

Read More

Ready to enhance your website search?

schedule a demo

Craig Blake | Healthcare Industry Speaker & Growth Executive | Amsive Health

Craig Blake is a healthcare growth executive and industry speaker at Amsive Health, helping payers and providers turn complex, regulated marketing challenges into measurable revenue growth and ROI.

With 30+ years of experience, he works with healthcare organizations to accelerate patient and member acquisition, improve retention and lifetime value, and drive performance across the full marketing funnel.
Craig is a frequent speaker at leading industry events, including SHSMD, RISE and Swaay.Health LIVE, where he shares practical perspectives on privacy-first marketing, AI-driven personalization, and evolving patient expectations.

At Amsive Health, Craig works with executive teams to align go-to-market strategy, investment decisions, and execution around what drives growth. His focus is helping organizations move beyond fragmented marketing approaches, building scalable, accountable growth engines that deliver measurable business impact.

Chris Pace | VP Healthcare Industry | SearchStax

Chris Pace is a marketing leader with over 20 years devoted to the healthcare industry. He currently serves as VP of Healthcare Industry at SearchStax. Previously, Chris was the Senior Director of Digital Marketing at Banner Health, the largest hospital system and employer in Arizona. During his tenure at Banner Health, Chris led the content strategy, service line marketing, and website development strategy. Under his leadership, Banner significantly expanded its digital footprint through the implementation of a comprehensive digital marketing stack, positioning BannerHealth.com among the top 10 most visited healthcare websites. In 2024, Chris was honored with induction into the Healthcare Internet Hall of Fame.

Lauren Welles Medley | Senior Channel Director, SEO/AEO

Lauren has spent more than a decade helping Amsive Health clients connect visibility strategy to measurable business outcomes. She leads the Amsive SEO/AEO department’s strategy and talent — ensuring teams are equipped for what visibility now requires across search, AEO, and AI-driven discovery.

As the discipline evolves, Lauren brings together the cross-practice collaboration it demands — connecting technical, content, and third-party channels around a unified strategy that keeps pace with what visibility requires today.

Her team works across healthcare, finance, eCommerce, publishing, B2B, and more. Lauren’s leadership ensures that industry context shapes how visibility strategy is built and delivered at every level.