Optimizely
Intelligent Site Search for Scale:
The Ohio State's Answer to Digital Fragmentation
webinar overview
How do you bring order to nearly 300 disconnected websites while preparing for AI-powered discovery? In this session,The Ohio State University’s College of Food, Agricultural, and Environmental Sciences (CFAES) will share how it is transforming a fragmented web ecosystem into a connected digital experience.
Attendees will learn how CFAES is consolidating sites, preparing for geolocation-aware search, and using search data to better understand audience intent, adapt content strategy faster, and meet students where they are.
By the end of this session, participants will learn how to:
- Reduce fragmentation across large, multisite high ed web environments
- Identify one existing discovery gap and map it back to a Martech improvement
- Align marketing, content, UX and web governance stakeholders before the next academic term
Additional Resources
All New Research Report
SearchStax partnered with The Chronicle of Higher Education to survey 225+ marketing and web experience professionals in higher education.
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How Smarter Campus Search Wins with AI-Savvy Students
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